Case Study: Ruby Reign Events

January 20, 2026

Case Study: Ruby Reign Events

Daniel Thomas is one of the owners of Ruby Reign Events, an event staffing company. In this case study, we’ll share their story and explain how Cinch Self Storage Swindon supports their day-to-day operations.

Daniel’s business partner, Jack, founded Ruby Reign Events as an event planning company four years ago. Six months later, Daniel came on board, and quite early on the business evolved from event planning to event staffing.

Jack’s background career was in hospitality, while Daniel’s previous experience was in technical finance. This winning combination of expertise helped the company go from strength to strength.

What Ruby Reign Events Offer

The company provides event staff for both private and corporate events. Their roles include bar staff, wait staff, mixologists and wedding coordinators. Coverage extends across most of England, reaching as far north as Manchester and Leeds and as far south as Bournemouth and into Wales.

They can provide staff only, or if needed they can offer equipment such as glassware hire and portable bars.

Ruby Reign Events’ mission is to create unforgettable experiences by blending professionalism with fun and personality. They achieve this through their staffing and their approach to curating events.

How Cinch Self Storage Swindon Has Helped

Daniel and Ruby Reign Events use our storage facility in Swindon to keep their glassware, portable bars and general event equipment, such as bottle openers and cocktail shakers.

Daniel originally chose Cinch self storage purely for safe equipment storage, but quickly realised there were other benefits too. These coincided with Ruby Reign Event’s longer plans, and Daniel was quick to take advantage of them.

Storage and Office Space Combined

When Daniel first came to our Swindon facility, he was looking for storage only. During his visit it was mentioned that Cinch storage also rent offices, and this proved to be timely. Ruby Reigns Events was looking into moving their office, and realised that having both office admin and equipment storage in the same building would be very convenient.

Daniel said, “We never meant to get an office. It was only when we looked at the storage unit that Chris told us you do offices too. He didn’t know this but, at the time, we were looking at moving offices so it fitted really well to have a storage unit and office in the same building.”

Out of Hours Accessibility

When looking for business storage, accessibility was a key priority for Daniel. As an events staffing company, their working days and hours are often unsociable so they need access that fits around their schedule.

Our Swindon storage has been a good match, particularly for weekend access when they’re most likely to need their equipment.

Daniel said, “The main thing was accessibility. Being in events, we work unsociable hours so it was being able to get into the storage unit on weekends which is mostly when we need our equipment.”

Convenient Location

Another benefit of our Swindon storage facility is its location. Being in a handy, central area helps make day-to-day logistics easier for Daniel, Jack and their team.

Daniel commented, “The location is central in Swindon and a lot of our staff live in and around Swindon. It means that we can give them access to the storage unit and we don’t always have to be there to give out the equipment.”

Excellent Swindon Team

Daniel also values the support he gets from our local Swindon team. At Cinch Storage we pride ourselves on giving excellent customer service, and Daniel appreciated that we’re able to help with practical requests.

Daniel said, “The team has been great. I spoke with them recently about getting a bigger storage unit and  they are straight on it. Anything we need, they are all really approachable. That was another key aspect for what we were looking for.”

Working With Ruby Reign Events

Ruby Reign Events has a broad customer base, working with people in their twenties right up to their nineties. This wide experience of customer needs means they’re able to help in all kinds of events and circumstances. Whether you’re planning a wedding and want professional, fun event staff, or you need to staff a bar for a corporate event, Ruby Reign Events can anticipate your needs and provide the right tone, supplying just what’s necessary for success.

To find out more about Ruby Reign Events or to book in an event, please visit rubyreignevents.co.uk.

If you think our storage facility in Swindon could also be helpful for your business, please give us a call on 01793 267 585 or get a quote online.

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